Came across this article in one of my daily marketing e-newsletters (yeah, yeah, I'm a geek, I read trade news). The title was Israeli Gov't Holds First Twitter Press Conference.
Hold the freakin' presses! A full-fledged press conference in 140-character conversations? And not just any press conference, a global-issue press conference. You have to hand it to them, if nothing else these people are smart. I mean they're using very basic marketing principles, with profound impact:
1. Know your audience
2. Talk their language
3. Go to where they are
4. Be consistent
The entire world seems to live online now, so it makes perfect sense to not only hold their press conference on Twitter, but to create their own YouTube channel, MySpace page, and maintain a number of high-traffic blogs (most notably IsRaelli and IsraelPolitik). They've also orchestrated with their overseas consulates various forms of online presence such as the New York Consulate's facebook group, and this is only the stuff that I managed to hunt down in about 15 minutes! No kidding. A quick look at all of these tools you'll notice one thing: consistency, which is something any half decent marketer knows is a make or break element.
They're probably taking a page from Obama's campaign book, when he created his own campaign website, social networking and blogging platforms and YouTube channel to name a few tools. Or maybe he took a page from them... who knows. Come on, you have to admit it, these people are smart.
As a marketer I say kudos. As an Egyptian I'm crazy jealous.
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